Get your free Drain Lead Audit.
Five fields. We'll look at your Google Ads structure, Quality Score, Local Services Ads eligibility, GBP, landing page, and call tracking — then send you a written diagnostic with what's leaking and the order to fix it. You keep the document either way.
A full diagnostic of your drain & sewer marketing account.
Eight areas, scored against what we see across the Canadian drain, sewer, and septic vertical. No login access required — we work from public signals.
- Google Ads account structure — ad-group separation by service line, emergency vs. maintenance split, keyword match-type mix, search-term waste, negative keyword coverage.
- Quality Score audit — keyword-level QS distribution, the keywords dragging your account average down, and the cost in dollars per month.
- Drain & sewer keyword strategy — what's converting, what's bleeding spend, which high-intent terms ("sewer backup emergency," "main drain clog," "septic pump out," "sewer camera inspection") are underweighted.
- Local Services Ads (Google Guaranteed) — eligibility, whether you're enrolled and verified, and how much emergency volume you're leaving above the map.
- Google Business Profile (GBP) — profile completeness, services list, photo cadence, Q&A seeding, review velocity vs. your local competition.
- Local pack & Google Maps ranking — proximity-weighted visibility in your service area, what's blocking you from the top 3.
- Landing page & emergency-call capture — tappable phone, "24/7 emergency" signal, form length, mobile page-load, conversion path from click to booked call.
- Call & conversion tracking integrity — call tracking (critical in a phone-led trade), form-fill events, double-counting, missing channels.
What you'll get back
- The two or three biggest leaks in your account, in plain language, with a dollar estimate of what each is costing you per month.
- The order to fix them — what's highest leverage first, what can wait.
- A short list of operator-visible actions you can take this week, regardless of whether you hire anyone.
Who reviews it
Chris Gardner reviews every audit personally. AI helps with pattern detection across your account data; Chris writes the diagnostic and signs off on every recommendation. Same person, every audit.
Turnaround
3–5 business days. If we're booked further out, we'll tell you a real date — not a chase.
What you don't get
A 40-page PDF. A slide deck. A retainer pitch. The diagnostic is a focused document. If you want to talk after reading it, the next step is your call.
Want to see what we look at first? The five patterns we find in most accounts. Want to see the numbers? CPL benchmarks and the QS math. Want to see the engagement? The service ladder.
The audit form
What happens next
1. We review your account — within 3–5 business days.
Public Google Ads signals, Local Services Ads, GBP, landing page, schema, call tracking. We don't need login access for the diagnostic.
2. We get back to you with the written diagnostic.
Delivered by email. Yours to keep. If you want to talk about implementation, reply to that email. If you don't, you've still got the document.