Free audit first. Then we only fix what's actually broken.
We don't sell packages. We diagnose your account, show you the math, and propose work only where the cost-per-lead math justifies it. If your Google Ads is structured and your Local Services Ads are humming, we'll tell you. The audit is free either way.
Diagnostic. Rebuild. Capture. Measure.
Each engagement starts with the diagnostic. Everything after that is optional and scope-shaped to what your account actually needs.
The Drain Lead Audit
A written assessment of where your cost-per-lead is leaking. We look at Google Ads structure, Quality Score patterns, Local Services Ads eligibility, GBP completeness, landing-page friction, and call-tracking integrity. You get a document, not a sales call.
Turnaround: 3–5 business days. No login access required.
Drain & Sewer Google Ads Management
Restructure into separate ad groups per service line — clogged drains, sewer backup, root intrusion, septic, camera inspection — and split emergency from maintenance so each gets its own budget and bid. Daypart emergency campaigns toward nights and weekends, rewrite ad copy to lift Quality Score, and add negative keywords to stop the bleed. Lead Form Extensions and Meta where the unit economics fit.
Where most accounts see drain cost-per-lead drop 40–60% inside 60 days.
Local Services Ads (Google Guaranteed)
The highest-leverage emergency channel in this trade. We handle eligibility, Google Guaranteed verification, budget pacing, and lead disputes so your business carries the green checkmark and a tap-to-call button above the map on the exact searches that convert — sewer backup, emergency drain, septic emergency. Pay per lead, not per click.
Verification can take a couple of weeks up front, then leads start immediately.
GBP, Local SEO & Review Velocity
Google Business Profile optimization for the drain and sewer vertical — profile completion, service-area tuning, services list against searcher language, Q&A seeded with the real questions you get on the phone, and a review-velocity system so your count actually moves month over month. Local pack ranking and Google Maps visibility.
Local pack visibility usually moves inside 30 days.
Call Tracking & Conversion Attribution
This trade is phone-led — so tracking calls is non-negotiable. Calls, form fills, and booked jobs all attributed back to the keyword and ad group that drove them. If you can't see which campaign is making the phone ring, you can't decide where to spend. Includes Google Ads conversion tracking, GA4 events, call-tracking integration, plus click-to-call and landing-page friction fixes where the diagnostic shows it's needed.
Often the highest-leverage fix in the entire engagement.
Monthly Review & Seasonal Optimization
Once the rebuild is in, monthly check-ins on cost-per-lead, Quality Score drift, new keyword opportunities, and the seasonal swings this trade lives by — spring-thaw backups, summer maintenance, fall prep, winter emergencies. We move budget toward the window that's live.
Month-to-month. No annual contracts.
You don't have to take all six. Most operators start with the audit, fix one or two of the highest-leverage items, and decide from there. The diagnostic tells you the order.
Demand moves with the seasons. The budget should too.
Drain and sewer demand isn't flat — it spikes and dips on a predictable annual curve. We pre-load creative and shift spend into each window before it opens, instead of reacting after the calls dry up.
Spring thaw
Frost heave and snowmelt push backups to their annual peak. Lean into sewer backup and main-line emergency campaigns.
Maintenance season
The plannable window. Camera inspection, root-intrusion detection, and septic pump-outs while homeowners are thinking ahead.
Before winter
Pre-freeze prep. Preventive cleaning and camera inspections — get ahead of the problem before the ground locks up.
Emergency coverage
Frozen and failing lines. Maximize emergency and after-hours coverage — backup relief and urgent service, dayparted hard.
Drain & sewer marketing — tuned local pages for fourteen Ontario markets.
Remote-first engagement. We don't need to be in your city to fix your account — the work happens in your Google Ads, Local Services Ads, GBP, and analytics, not on your truck route. Fourteen tuned local pages cover the Ontario markets where the playbook is deepest; the Ontario operator's guide ties them together.
London
Thames basin spring backups, student rentals around Western and Fanshawe, established clay laterals.
Windsor
Mild winter window, long maintenance shoulder, Walkerville housing stock, auto-industry cycles.
Hamilton
Escarpment + clay soil = highest backup density. Lower City, Mountain, Ancaster sub-markets.
Kitchener-Waterloo
Berlin-era clay laterals downtown, a three-campus student-rental calendar, franchise-heavy auction.
Guelph
Limestone century stock, mature-canopy root pressure, unusually strong preventive intent.
Also serving: Burlington · Oakville · Cambridge · Sarnia-Lambton · Chatham-Kent · Brantford · Woodstock · Stratford · St. Thomas.
The platform underneath
The work is delivered on the LocaliQ platform — campaign management, call tracking, and reporting infrastructure built for local service operators. That's the rails. The diagnosis, account structure, and ongoing decisions are mine. See the data behind every engagement, or read the five patterns we look for first.